Catherine Kaputa — SPARQNOW

At-a-Glance

Authored 'You Are a Brand,' winner of the Ben Franklin Award for Best Career Book.
Authored 'Breakthrough Branding,' winner of Book of the Year/Business Category.
Serves as an Award-winning Author and Personal Branding Expert at SelfBrand since 2002.
Founded SelfBrand, a company focused on personal branding.
Authored five books on personal branding: 'You Are a Brand,' 'Breakthrough Branding,' 'Women Who Brand,' 'Graduate to a Great Career,' and 'The New Brand You.'
Served as SVP, Global Brand and Advertising at Smith Barney for over ten years (1986-2001).
Previously an Adjunct Professor at New York University, Stern School of Business (2003).
Trained as an art historian at Harvard University, holding a BA and pursuing a Ph.D. Candidate in Fine Arts.

Biography

Catherine Kaputa is an award-winning author and personal branding expert who founded SelfBrand in 2002. Through SelfBrand, she advises professionals and entrepreneurs on marketing their personal brand, emphasizing its importance in competitive and evolving workplaces. She has delivered keynotes and workshops for organizations such as Google, Microsoft, Citi, Unilever, Merck, and Argonne Labs.

Kaputa has authored five books on personal branding.