Cassie Hallberg — SPARQNOW

At-a-Glance

CEO of PureTrace Labs, developing rapid PFAS screening for water, soil, and packaging using direct paper spray mass spectrometry.
Served as VP of Marketing at Neuronetics, scaling revenue from $21M to $52.8M and supporting the company's June 2018 IPO.
Possesses over 25 years of experience in CPG, OTC, Pharma, and Medical Devices, including leadership roles at J&J and Nabisco.
Advises and coaches early-stage founders at NY-E-Labs and ABCT BioAccelerator on go-to-market strategy and product commercialization.

Biography

Cassie Hallberg is the CEO of PureTrace Labs, a NJII Venture Studio company focused on developing rapid PFAS screening solutions for water, soil, and packaging. Her work at PureTrace Labs involves utilizing direct paper spray mass spectrometry (DPS-MS/PS-MS) to deliver fast, affordable, and accurate screening with parts-per-trillion sensitivity, addressing the needs of consumers, home inspectors, and environmental professionals.