Carolyn Aronson — SPARQNOW

At-a-Glance

Founder, CEO, and sole owner of It's a 10 Haircare, a professional haircare brand.
Founded It's a 10 Haircare in 2005, launching its first product, Miracle Leave-In, in 2006.
Launched Be a 10 Cosmetics in November 2020, expanding into the makeup industry.
Co-founded LINQ, a styling product range, in 2002, which closed in 2005.
Founded the salon Allianza in Southfield, Michigan, in 1998.
Led It's a 10 to become the first independently owned haircare brand to run an advertisement during the Super Bowl in 2017.
Began her career as a hair stylist at age 18, holding licenses in multiple states.

Biography

Carolyn Aronson is an American Latina entrepreneur, recognized as the Founder, CEO, and sole owner of It's a 10 Haircare. Her company stands as one of the few female-owned professional haircare brands globally. Aronson has expanded her business portfolio to include It's a 10 Hair Tools, Ex10sions, a professional line of tape-in extensions, and Be a 10 Cosmetics, which launched in November 2020.

Aronson began her career as a hair stylist at age 18, maintaining licenses in multiple states.