Brinda Ayer serves as the Editorial Director at Forbes Vetted, where she leads the editorial team for the consumer product recommendations service. She is an editorial leader with deep experience in both digital and print publishing, spanning various genres.

Her specialization lies in the lifestyle space, focusing on consumer product recommendations. Prior to her role at Forbes, Ayer held positions at Food52, Restless Books, and worked as a Marketing Intern at Yelp.