Jacob Boneta — SPARQNOW

At-a-Glance

Sr. Growth Strategist at Grafana Labs, focusing on optimization, onboarding, and monetization.
Specializes in self-serve growth, architecting growth loops, and integrating AI for product-led growth.
Previously Sr. Growth Strategist, Optimization at IBM Watson Health.
Held Growth Marketing Manager roles at Routable and Chargify.

Biography

Jacob Boneta is a Senior Growth Strategist at Grafana Labs, where he focuses on optimizing and scaling self-serve onboarding and monetization systems across the company's cloud stack. His work involves navigating the intersection of user behavior, product friction, and funnel gaps to drive usage and revenue. Boneta is known for architecting comprehensive growth loops, managing the full stack from lifecycle operations to technical execution.