Blanca Treviño is the Co-founder, President, and CEO of Softtek, a global software engineering and AI-driven digital transformation partner. She co-founded Softtek in 1982 in Monterrey, Mexico, and under her leadership, it grew into Latin America's leading IT firm. Treviño is recognized for pioneering the nearshore delivery model, a term trademarked by Softtek and adopted by the industry. Softtek operates across the Americas, Europe, and Asia, serving Global 2000 organizations worldwide.