BJ Fogg — SPARQNOW

At-a-Glance

Adjunct Professor and Director of the Stanford Behavior Design Lab at Stanford University
Developed the Fogg Behavior Model (FBM) and Fogg Behavior Design
Author of 'Tiny Habits' (a New York Times Bestseller) and 'Persuasive Technology: Using Computers to Change What We Think and Do' (2003)
Founder and director of the Stanford Behavior Design Lab (formerly Persuasive Technology Lab)
Earned a PhD in Communications from Stanford University

Biography

Brian Jeffrey Fogg is an American social scientist, research associate, and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. At Stanford, he teaches and conducts research, while also working in industry to educate innovators on human behavior for creating effective solutions.