Betty Adamou — SPARQNOW

At-a-Glance

Serves as Oncology EdTech and Innovation Architect at AstraZeneca since 2024.
Founder of Not Sorry Club since 2020 and previously CEO, Founder & Chief ResearchGame™ Designer at Research Through Gaming Ltd (2011-2024).
Inventor of ResearchGames(TM), a methodology for gamified market research.
Author of 'Games & Gamification in Market Research' (Kogan Page, 2018), published in 3 languages and audiobook, and 'VLAMIS - a book of poems'.
Hosts the podcast 'Takes of Female Badassery'.
Recognized as "1 of 7 women shaping the future of Market Research" by Quirks Magazine.
Possesses 17 years of experience in Market Research, with 13 years focused on gamification research.

Biography

Betty Adamou is a globally recognized gamification expert, digital experience designer, and author. She currently holds the position of Oncology EdTech and Innovation Architect at AstraZeneca, a role she began in 2024. Adamou is also the founder of Not Sorry Club, established in 2020, and is known for her invention of ResearchGames(TM).