Bernardo "Bernie" Moreno, born in Bogotá, Colombia, on February 14, 1967, immigrated to the United States with his family at age five and was raised in Fort Lauderdale, Florida. He became a U.S.
citizen at 18. Moreno attended the University of Michigan, earning a bachelor's degree in business administration. His early career included working at General Motors and serving as general manager at The Herb Chambers Companies, a car dealership for the General Motors division Saturn.