Ben Weiss is an American entrepreneur recognized for his ventures in the beverage industry and his current work in AI-driven footwear. He founded Bai Brands in 2009, an antioxidant beverage company that grew rapidly as a lower-calorie alternative to soda. In 2016, Dr Pepper Snapple Group acquired Bai for $1.
7 billion. Following his departure from Bai in 2017, Weiss founded Crook & Marker in 2019, an organic alcohol beverage line.