Benjamin Benichou is a founder, creative director, and innovator focused on the intersection of technology, commerce, and creativity. With 18 years of experience, he has led global campaigns for brands such as Nike, adidas, ASICS, and Lacoste, blending cultural insight with innovation. He is the founder of ©3.11LABS, an AI creative studio established in 2025, which develops high-impact campaigns, synthetic model training, and visual content systems for fashion, luxury, and entertainment brands.