Badong Abesamis — SPARQNOW

At-a-Glance

Included in Adweek's 'Creative 100' list in 2021, recognizing top global creative professionals.
Serves as Founding Partner at GIGIL The Ideas Company since 2017.
Co-founded GIGIL The Ideas Company in 2017.
Led GIGIL to be named 'Asia-Pacific Agency of the Year' by Campaign Brief's The Work 2025 and 'Independent Agency of the Year' by ADFEST 2025.
Under his stewardship, GIGIL won multiple APAC Effies (2020, 2021, 2022, 2023, 2024) and Cannes Lions (2021, 2022, 2024, 2025).
Holds a Bachelor's Degree in Philosophy.

Biography

Badong Abesamis is a Founding Partner at GIGIL The Ideas Company, an advertising agency he co-founded in 2017. Under his leadership, GIGIL has achieved significant recognition for both marketing effectiveness and creativity, including multiple wins at the APAC Effies from 2020 to 2024 and the Cannes Lions Festival in 2021, 2022, 2024, and 2025.