• Recipient of the 2010 American Marketing Association William F. O'Dell Award for his article "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For."
• Awarded the 2008 Ig Nobel Prize in medicine, along with co-authors, for research demonstrating that high-priced placebos are more effective than low-priced ones.
• Serves as the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business, Stanford University.
• Researches how decision-making and economic behavior are affected by neural structures and how brains create creativity.
• Holds a PhD from Duke University.

Biography