Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and a professor of marketing at the Rotman School of Management, University of Toronto. He also serves as Chief Data Scientist at the Creative Destruction Lab and the CDL Rapid Screening Consortium, and is a faculty affiliate at the Vector Institute and the Schwartz-Reisman Institute for Technology and Society. Additionally, he is a Research Associate at the National Bureau of Economic Research.