Asmita Dubey is the Chief Digital & Marketing Officer at L’Oréal, a role in which she is responsible for steering the L’Oréal Group towards pioneering Augmented Marketing. Her strategy involves developing a dual muscle of ‘math and magic’ by combining creativity with technology.

Dubey focuses on continuously reinventing beauty experiences for L'Oréal's brands. This effort is driven by culture, purpose, and multi-sensory journeys that span physical, digital, and virtual worlds.