April Dunford is the founder of Ambient Strategy, a consulting firm she established in 2015, where she focuses on product positioning for B2B technology companies. With a 25-year career that includes serving as a VP of Marketing at various fast-growing technology firms, she has become a recognized authority in making complex products understandable and appealing. As a consultant, Dunford has advised over 300 technology companies, including notable clients such as Google, Epic Games, and Postman.