Annie Auerbach is the Co-founder of Starling Strategy, a cultural insight studio based in London, United Kingdom, which she established in 2016. Starling Strategy focuses on helping brands remain relevant by understanding and adapting to cultural change. Auerbach is also the author of "FLEX: Reinventing work for a smarter, happier life," published by Harper Collins, a book that has been featured in publications such as the Financial Times, Stella, the Sunday Times Style, Stylist, and The Sun.