Andreas Bayerl — SPARQNOW

At-a-Glance

Assistant Professor in Marketing at Erasmus University (Erasmus School of Economics)
Researches digital communication and its impact on individuals and businesses
Focuses on user-generated content, employee-generated content, online reviews, and influencer marketing
Employs Big Data analytics and controlled lab or field studies in his research

Biography

Andreas Bayerl is an Assistant Professor in Marketing at Erasmus University, specifically within the Erasmus School of Economics. His research investigates the complex dynamics of digital communication and its effects on both individuals and businesses. He delves into how information is exchanged, shared, received, and influenced across digital channels.