Andy Cunningham — SPARQNOW

At-a-Glance

Founder and President of Cunningham Collective, a marketing strategy firm specializing in company positioning.
Author of the Amazon best seller Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (2017).
Host of the Marketing Over Ice podcast.
Played a key role in the launch of new technology categories and products, including the Apple Macintosh, over 35 years.
Founded ZERO1: The Art & Technology Network in 2000.
Serves on corporate boards for MixR, Motiv Power Systems, Onclusive, Specialized Bicycle Components, Inc., and Woodward Communications, Inc.
Serves as a trustee of The Aspen Institute (since 2000) and Menlo College (since 2014).

Biography

Andy Cunningham is the founder and president of Cunningham Collective, a marketing strategy firm that specializes in positioning companies for success. She is the author of the Amazon best seller, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, published by McGraw-Hill in 2017. Cunningham also hosts the Marketing Over Ice podcast.