Americus Reed is The Whitney M. Young Jr. Professor of Marketing, a Professor, Researcher, Entrepreneur, Speaker, and Angel Investor. He brings a unique blend of deep scholarly research and pop-culture 'edutainment' to his work, drawing from his diverse identities.

Known as the world's leading 'identity theorist,' Americus Reed's work focuses on helping individuals and organizations diagnose, identify, and develop their unique gifts inherent in their own identities.