Alex Mashrabov is a product and engineering leader specializing in Generative AI and mobile applications. He is the founder of Higgsfield AI and previously co-founded AI Factory, a company that was acquired by Snap Inc.
At Snap, Mashrabov served as the Director of Generative AI, where he was instrumental in launching several cutting-edge AI consumer products. These products achieved high-scale adoption, reaching hundreds of millions of active users.