Allyson Witherspoon

At-a-Glance

Chief Marketing Officer for Buick and GMC at General Motors
Named one of the World's Most Influential CMOs (2026) by Forbes
Recognized as a Global Leading Woman (2024) by Ad Age
Serves as a Board Member for the Amazon Consumer Advertising Board and the World Federation of Advertisers Advisory Board
Member of the Meta Global Client Council
Named Marketer of the Year (2022) by MediaPost
Has over two decades of global marketing experience across the US, Europe, and Asia

Biography

Allyson Witherspoon is a Chief Marketing Officer and AI Marketing Transformation Leader with more than two decades of global marketing experience. She is skilled at transforming complex marketing organizations to drive customer experience, go-to-market strategy, effectiveness, and business growth through creativity, data, and innovation. Her experience spans Fortune Global 200 companies across the US, Europe, and Asia.