Aliza Licht is the founder of Leave Your Mark, a multimedia brand and consultancy that advises businesses and individuals on brand strategy. An award-winning marketer, 2x bestselling author, speaker, and podcaster, her insights have been featured in publications such as Harvard Business Review, WSJ, Fast Company, and Inc. She has been recognized by Forbes as a 'Top Global Personal Branding Expert' and by The New York Times as one of 'America's Next Top Mentors.