Alicia Tulsee is the Founder and CEO of Moxie Scrubs, a direct-to-consumer medical apparel lifestyle brand created for nurses, by nurses. A Harvard alum, she established the brand from Harvard University's Innovation Lab with the goal of providing nurses with a sense of fashion, professionalism, and respect.

Inspired by the care her loved ones received from nurses, Tulsee founded Moxie Scrubs to create a brand dedicated to the nursing profession.