Alex McFadyen serves as the Chief Technology Officer at BENlabs, where he is responsible for leading technology initiatives and building robust systems. His work at BENlabs supports major clients such as Microsoft, GM, Pernod Ricard, and Netflix, as well as millions of YouTubers. He played a key role in developing BENlabs' core product placement and influencer campaign platform, which manages end-to-end campaigns, aggregates multi-source data for reporting, and tracks workflows at scale.