Alexandre Mars began his entrepreneurial career at 17, founding a company specializing in concert organization in 1992. At 22, he used capital from his first venture to establish A2X, one of France's early web agencies, which he sold in 1998 to transition into venture capitalism. He later founded Phonevalley in 2002, a mobile advertising and marketing agency, selling it to Publicis in 2007. In 2006, he created ScrOOn, a social media platform, which he sold to BlackBerry in 2013.