Alex M H Smith — SPARQNOW

At-a-Glance

Founder of Basic Arts since 2015, a strategy consultancy.
Author of "No Bullsh*t Strategy."
Advises brands on strategic decision-making.
Hosts weekly masterclasses on YouTube.
Leads "The Hidden Path," a strategic thinking community with over 25,000 members.
Previously worked in marketing at L'Oréal.

Biography

Alex M H Smith is the founder of Basic Arts, a strategy consultancy he established in 2015. Through Basic Arts, he works with clients and delivers speaking engagements, focusing on helping brands make "smarter, braver decisions" by developing clear, simple, and effective strategies.

Smith is the author of "No Bullsh*t Strategy," a book designed to teach fundamental strategic thinking.