Anthony Kennada — SPARQNOW

At-a-Glance

Author of "Category Creation" (Wiley).
Founder of AudiencePlus, which raised more than $12M.
Served as CMO at Front and Hopin.
Founding marketing leader at Gainsight, scaling the business from zero to more than $100M ARR and a $1.1B acquisition.
Executive In Residence at Battery Ventures.
Advisory Board Member at Forum Ventures.
Holds a Master of Arts in Theology/Theological Studies.

Biography

Anthony Kennada is a prominent figure in the technology sector, recognized for his expertise in category creation and marketing leadership. He is the author of "Category Creation" (Wiley), a book that explores how companies can define and dominate new market categories. His career has been dedicated to helping technology companies establish and grow their market presence by creating categories that resonate with customers.