Aisha Counts — SPARQNOW

At-a-Glance

Serves as Director of Public Relations at Night, a talent management company for social media creators.
Was Bloomberg’s first-ever creator economy reporter, breaking news on startups, influencer agencies, and social platforms.
Tells stories about content creators and the business of internet culture.
Began her career as a management consultant for EY, advising tech startups on marketing, social media, and communications strategy.

Biography

Aisha Counts is the Director of Public Relations at Night, a talent management company that represents top social media creators. In this role, she focuses on sharing the stories of how creators on platforms such as YouTube, TikTok, Twitch, and Instagram build and manage their businesses.

Prior to joining Night, Counts was Bloomberg’s inaugural creator economy reporter.