Adrian Hon — SPARQNOW

At-a-Glance

Chief Innovation Officer at OliveX and Executive Director for Six to Start since March 2021.
Co-founder of Six to Start in 2007, creator of the mobile exergame Zombies, Run! launched in 2011.
Designed the alternate reality game Perplex City, which offered a real-life £100,000 prize.
Recipient of the 2005 Origins Award, "Vanguard Innovative Game Award" for his work on Perplex City.
Author of "You've Been Played at Immersion" and a non-fiction and sci-fi author.
Delivered a TED talk on Mars exploration in 2001 at the age of 17.
Cofounded the youth outreach program Generation Mars and served as editor of the Mars Society's online magazine.

Biography

Adrian Hon is an English writer and game designer, recognized for his expertise in alternate reality games and transmedia storytelling. He co-founded Six to Start, the company behind the popular fitness game Zombies, Run!, and is also a non-fiction and sci-fi author. Following the acquisition of Six to Start by OliveX in March 2021, Hon was appointed Chief Innovation Officer at OliveX and serves as an executive director for Six to Start.