Adam Whybrew — SPARQNOW

At-a-Glance

Director of Research at GoodWork.ai
Holds four patents in the application of AI to retail and marketing, including BCG's first patent in GenAI globally
Founded BCG's advanced analytics team (BCG Gamma) in Asia Pacific in 2013
Supported over 350 analytics projects, delivering billions of dollars of increased revenues and reduced costs to clients
Gave a TED talk titled "Why you should talk about your anxiety at work"

Biography

Adam Whybrew serves as the Director of Research at GoodWork.ai, where he focuses on leading analytics teams to solve difficult business problems using artificial intelligence. He is dedicated to collaborating with data scientists and business leaders to ensure that the right problems are addressed effectively and comprehensibly.

Prior to his current role, Whybrew founded BCG's advanced analytics team, BCG Gamma, in Asia Pacific in 2013.