Adam Alter — SPARQNOW

At-a-Glance

Professor of Marketing at NYU's Stern School of Business
Holds an affiliated appointment in the NYU Psychology Department
New York Times Bestselling Author of 'DRUNK TANK PINK' and 'IRRESISTIBLE'
Author of 'ANATOMY OF A BREAKTHROUGH'
Holds a Ph.D. in Social Psychology
Works as a business and marketing consultant

Biography

Adam Alter is a Marketing Professor at NYU's Stern School of Business, where he also holds an affiliated appointment in the NYU Psychology Department. He is a New York Times Bestselling Author and works as a business and marketing consultant.

As an author, Alter has published three books: "DRUNK TANK PINK," "IRRESISTIBLE," and "ANATOMY OF A BREAKTHROUGH." "DRUNK TANK PINK" and "IRRESISTIBLE" are New York Times Bestsellers. His books are published by Penguin Random House.