Adam Coleman — SPARQNOW

At-a-Glance

Serves as a research leader at Microsoft.
Specializes in quantitative and qualitative insights, focusing on integrating the customer's voice into decision-making.
Experienced in advertising, branding, reputation, planning, user experience, and change management.
Has worked across Technology, Consumer Packaged Goods, and beer/spirits sectors for Fortune 500 companies.
Has worked in 5 different countries and conducted research in or traveled to more than 50.

Biography

Adam Coleman is a research leader at Microsoft, specializing in quantitative and qualitative insights. He focuses on integrating the customer's perspective into decision-making processes. His experience spans advertising, branding, reputation, planning, and user experience, with a recent emphasis on direct customer engagement and hands-on research. He is known for utilizing innovative research techniques and prioritizing global insights that align with business goals.